Real case Social Media 2026
GentleTie Club
Full Instagram management for an editorial club of books for men: strategy, content and continuous publishing.
- followers
- +29.4K
- growth in 2 weeks
- +20%
GentleTie Club is the Instagram community for Gentletie, the editorial club of books for men of character.
Challenge
Launch a new brand’s social presence from scratch and build a community aligned with its premium positioning, feeding the club funnel and sales of El Último Caballero.
Solution
Content strategy and art direction aligned with the brand identity — El Código del Caballero — plus ongoing production, publishing and monthly reporting. The community has now passed 29,400 followers, growing 20% in just the last two weeks.
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