GentleTie — Viral Carousel

“6 things a stylish man always has”: an editorial carousel for GentleTie Club that became the most viral post on the account.

Challenge

A new brand has no audience: every post had to earn its own reach and attract the right people for the club and online store — not just anyone.

Solution

Editorial content built to be saved and shared, styled with the brand’s art direction — The Gentleman’s Code. This piece passed 47,800 views, was saved 1,437 times, and brought in 2,340 new followers and 621 profile visits.