Gentletie

Gentletie is an editorial club for men of character: digital books that bring back principles that never go out of style. It started as a premium tie and accessories brand, and has fully pivoted to digital product — today it sells no physical items at all.

Challenge

Turn an entire store and community from a fashion accessories brand into a books-and-content one, without losing the premium visual identity — black, gold and a classic tailoring aesthetic — that already resonated with the audience.

Solution

Shopify rebuilt as the storefront for El Último Caballero, the flagship book, with El Código del Caballero as a free lead magnet feeding the Gentletie Club by email. Same editorial art direction, now serving a fully digital product.